Conversion Work
Traffic you already have is the cheapest growth available. Ask Kite why a page is not converting and it audits the page, finds the gap, builds the fix as a draft, and can test it against the original.
What to ask for
- "Why isn't the pricing page converting?" Kite reviews the page, the analytics, and the path visitors take, then proposes a specific change with a preview.
- "Audit the site for conversion problems." Kite checks every page for missing calls to action, weak headlines, slow load times, and pages that rank but do not answer the searcher's question.
- "Run an experiment on the homepage headline." Kite sets up an A/B experiment on your Kite-hosted site with two versions and a traffic split. Starting the experiment is the one step a signed-in team member does, and the results page shows which version won.
Scheduling a recurring check
If you want this to happen without asking, set up a workflow that runs a conversion check every week and posts what it finds. See Initiatives, reports, and workflows.
Where the data comes from
Every Kite-hosted site has built-in analytics with pageviews, top pages, referrers, devices, events, and funnels on paid plans, plus a Leads inbox for form submissions and a Discoverability tab with speed scores and a Review and fix button. See Site analytics.
Making the change yourself
Every conversion fix is a website change, so you can also make it by hand in the browser editor: describe the edit in chat or click the element to change it, preview, and publish. See Editing your site.